Legal And Regulatory Requirements For Conducting Business...

Another external risk that may affect the success of the project is legal and regulatory requirements for conducting business ventures in Kuwait. Keurig’s expansion project is very dependent on the company’s ability to partner with Kuwaiti retailers such as the Alshaya Group, supermarkets, and distribution companies. The partnerships with prominent Kuwaiti businesses will serve as Kuwaiti sponsor for Keurig to ensure the success of the expansion. The legal and regulatory problems that Keurig will face in Kuwait include less than transparent regulations pertaining to industry standards, highly bureaucratic procedures, insufficient intellectual property rights protection, and complicated and insufficient public contracting and procurement procedures (U.S. Commerce Service, 2015). Kuwait amended Companies Law Decree 97/2013, which mandates that foreign commercial entities may not establish a branch or perform any commercial activities without a Kuwaiti partner or agent ( U.S. Commerce Services, 2015). Keurig would benefit more with partnerships rather than hiring an agent to avoid taxes bills. Partnerships would provide valuable insight into marketing strategies and brand recognition and assist in navigating business policies and procedures in Kuwait. Kuwait is a member of the Gulf Cooperation Council (GCC) which includes other Middle-Eastern countries such as Saudi Arabia, Bahrain, Oman, Qatar, and the United Arab Emirates (UAE). The GCC has a 5% flat rate tax on allShow MoreRelatedEssay On Foreign Exchange In China834 Words   |  4 PagesThe required financing for a business venture in china can be challenging. A specialist should be hired who appreciates the Chinese perspective and has expertise in Chinese language of the banking community. The exchange control policy is managed of China is managed by The State Administration of Foreign Exchange (SAFE). Permission is given to designated state and approved foreign banks to partake in in forei gn exchange business. The official and swap exchange rates were unified in January 1994,Read MoreThe Enron Scandal1321 Words   |  5 Pagesgeneral. However this interpretation is seen as rather inadequate due to the nature of the amalgamated relation between both constituents. Stakeholders in modern corporate doctrine are considered as a core apparatus for the well functioning of a business. It is however often argued that the only way for a corporation to achieve better results and maximise its profits is to include other people in the process, individuals or organisations with direct or indirect interest in the well performance ofRead MoreVirtual Organization - Riordan Manufacturing Essay1240 Words   |  5 Pageshead: RIORDAN INTERNATIONAL BUSINESS International Business Legal Issues Riordan Manufacturing University of Phoenix BUS415 Business Law Scott Waddell Riordan Manufacturing is an industry leader in plastic injection molding with plants in Georgia, Michigan and now China. With the companys expansion into a global market, the electronic commerce (e-business) will be a beneficial form of commerce that is currently flourishing in the modern world of global business. The Internet is used toRead MoreHuman Resources Challenges : Indonesia1024 Words   |  5 PagesWhen conducting business in a foreign country, a company needs to consider several different business factors and challenges that might arise. As a company embarks on its venture in Indonesia, Human Resources department needs to be aware of the differences and key challenges that might arise. They need to be aware of key business challenges, key human resources challenges, and how to adapt some of the human resources policies and practices to culture/environment of Indonesia. Key Business ChallengesRead MoreEssay about Problem Set 11638 Words   |  7 Pagescomply with the ASX’s Listing Rules, which impose some additional disclosure and member protection requirements on those companies. There are about 2,000 Australian entities listed on the ASX. That is a very small percentage of companies overall (about 0.1%). 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Legal †¢ Global regulations on oil and gas exploration, manufacturing and delivery. †¢ Safety andRead MoreACC 557 Assignment 2 You Are An Entrepr1169 Words   |  5 PagesUniversity ACC 557 Financial Accounting  ­Ã‚ ­Ã‚ ­Professor Daniel Terfassa August 21, 2014 Table of Contents: Executive Summary Company Summary Start Up Summary Start Up Expenses Income Statement Balance Sheet Internal Control Compliance and Regulatory Bodies References Executive summary ABC Learning Academy aims to prepare its students to excel as young leaders of tomorrow by combining an exclusive collegiate-based curriculum tailored specifically for children with enhanced, firstRead MoreThe Banking Sector1658 Words   |  7 Pagesenclosure in turn called, casting a makeshift shops, from which the words banco and bank are derived. Do not invest much merchandise in cash money at bancu own money, but only in foreign currency in Rome, he used to get when the Imperial Mint considered legal. money-changing activity is the oldest evidence established on the Black Sea from ancient Hellenic colony trapejhusana , modern Trabzon, c 350-325 BC Last seen on a citarelo drekame silver coins, which are presented in the British Museum in LondonRead MoreStrategic Plan, Part II: SWOTT Analysis2637 Words   |  11 Pagesas well as privacy in providing solutions of improving business activity. The mission statement, † SR Creative Design Inc. is coupled with creative minds that are devoted in delivering clients with comprehensive designs and or marketing solutions with significant results. We are in the business of improving your business. Enhancing a long-term return for your business, therefore, providing you with a profitable venture.† SR Creative Design Inc.’s vision is to provide creative solutionsRead MoreCase Study: Ge Healthcare in India: an (Ultra) Sound Strategy?1142 Words   |  5 PagesCase Study: GE Healthcare In India: An (Ultra) Sound Strategy? What are the basic facts? GE Healthcare India, a joint venture between General Electric (GE) and the Indian multinational Wipro Ltd., had ended the 2005-2006 year with a significant rise in sales of 10% since last year. They were the market leader in the $77 million ultrasound machine market, beating its competitors, which included Siemens, Toshiba and Philips. The president and CEO of GE Healthcare India, V. Raja read the newspaper

Implementing Multicultural Education Essay - 1113 Words

Where there is any form of change in education that is discussed, there are always those who disagree with that change. These critics deem that they are problems that exist with the concept of multicultural education. One argument against multicultural education is the fear that the lack of a clear definition will essentially confuse teachers which will affect the classroom. Professor Ryan, a professor of education at Lasalle University states that â€Å"the term multicultural education is a slogan. It means different things to different people, and it assumes different purposes in different contexts† (Webster 14). His argument is that to minority students multicultural education offers a sense of empowerment, but for the majority student it is†¦show more content†¦However, it should focus on the mainstream culture that is often precedent in classrooms throughout the country. Still opponents hold strong to the notion that multicultural education is detrimental to stud ents in that it breaks the bond that the people in this country have. As Banks pints out â€Å"the claim that multicultural education will divide the nation assumes that the nation is already united† (64). Another critic who considers multicultural education as separatist states that â€Å"to dwell on cultural differences is to foster negative stereotypes, and that it is human nature to view those who are different as inferior† (Edchange). This statement truly enforces the notion that it is better to fear the unknown rather than learning about it and finding a way to accept it. It also can make students believe that having a superiority attitude about learning about other cultures. Glazer argues that an emphasis on multicultural education will â€Å"undermine the successes of assimilation, which in the past has united immigrants of diverse cultures into American culture with a common culture and common equality† (Glazer 36). However, what is questionable is the fact that Glazer points out that immigrants should adapt to American culture, but gives no definition about what this culture actually consists of. This argument becomes ambiguous because of his statement. Despite this, some citizens still â€Å"viewedShow MoreRelatedA Learning Diverse Environment : A Multicultural Education1383 Words   |  6 PagesA Learning Diverse Environment A multicultural education is a form of education that incorporates a diverse cultural background into learning. Having a multicultural education is beneficial in an abundance of ways especially for the younger generation. American schools should implement multicultural education in classrooms to promote positive attitudes toward one own’s culture and others. The US Census Bureau claimed that America consists of six different races (excluding Whites or Americans): AmericanRead MoreIntegrating Multiculturalism Into A School Curriculum1142 Words   |  5 Pages When children recognize and accept the many different cultures present in the classroom, it often relates to acceptance and tolerance, which can help to eliminate prejudice and racism in the world outside of the classroom. Another goal of a multicultural program is to encourage students to interact with students of other cultures in an effort to build cooperative social skills. When students work together more often, they become accepting of the differences and similarities of others. StudentsRead MoreIssues in Multicultural Education900 Words   |  4 PagesIssues in Multicultural Education Effective instructors must understand the issues that impact multicultural education in the United States. The significance of providing an eminence instruction in an unbiased approach to all of their students is essential. The tide of demographic changes in the United States has affected most classrooms in our schools. As a result, some classroom teachers realize they must quickly acquire a comprehensive understanding of ethnic, cultural, and social-class diversityRead MoreThe Philosophy Of Student Diversity941 Words   |  4 PagesPhilosophy of Student Diversity As an inspired teacher of secondary education /special education, one of the ideas that most appealed to me was working with students of various ages and learning abilities. I’ve come to realize even more so now with the changing demographics in U.S. schools that we are becoming a very diverse population. Within my classroom student’s differences may consist of their academic level, cultural background, personality, religious beliefs, and the list goes on. Hence, inRead MoreFor The Past Two Decades, Canadian Population Is Increasingly1439 Words   |  6 Pages For the past two decades, Canadian population is increasingly diverse and multicultural by the huge wave of newcomers who will adopt and immerse different â€Å"cultural practices† in contributing to the national development (Parent Clydesdale, 2016). Canada is also one of the first countries in the world that has issued multicultural official policy since 1971. The concept of multiculturalism is referred to academic views about the equality and respect for variant cultures, religions, races and behavioursRead MoreMulticultural Education Is A Method For Instruction That Values Diversity Within The Classroom1227 Words   |  5 Pagesanother’s background; such as their culture, race, and ethnicity. For students it prepares them for life in an culturally diverse society. Throughout this paper it is focused on multicultural education in our society. Multicultural education is a method to instruction that values diversity within the classroom. Multicultural education is to assist pupils understand and appreciate cultural distinctions and connections and to identify the accomplishments of diverse socioeconomic, racial, and ethnic groupsRead MoreMulticultural Education int the United States1665 Words   |  7 Pagesschool administrators to recognize the need to incorporate multicultural programs into their school environment including classroom settings, school wide activities, and curriculum as it becomes more evident that the benefits of teaching cultural diversity within the school setting will positively influence our communities, and ultimately the entire nation’s future. The purpose of this paper is to share the pros and cons of multicultural education in the classroom. 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The cultural, racial and ethnic composition of preschools in the United States is becoming very diverse. Because of this diversity multicultural education needs to be implemented within early childhood education. Early childhood educators need to be educated in my academy in order for them to be able to foster the children’s knowledgeRead MoreMulticultural Recruitment At Messiah College816 Words   |  4 PagesHaving served in higher education the past three years, I have grown in my appreciation for the complexities of colleges and universities. Specifically, I am fascinated by how institutions value diversity within their student population and among their employees. Over the past two years colleges and universities have had to confront their racist past to understand their student population. Christian higher educatio n has not been immune to this soul searching. Christian institutions must recognize

Use and Importance of Computers in Education Free Essays

Many technological advances have been made throughout history making life easier, one of which is the computer. Computers have changed the world, as a lot of things can now be done through computers. Computers are everywhere at school, at work, and at home. We will write a custom essay sample on Use and Importance of Computers in Education or any similar topic only for you Order Now Many daily activities either involve the use of or depend on information from a computer. Over the past decade, the number of schools with computer and the Internet access has grown exponentially, and the number of children going online from school has followed suit. The first computer Atanasoff Berry Computer (ABC) was developed in 1942. Historians divide the history of the modern computer into generations, beginning with the introduction of the UNIVersal Automatic Compute (UNIVAC), the first commercial computer which was introduced in 1951 (Computer, I40). Professor John Atanasoff and graduate student Clifford berry built the world’s first electronic digital computer which included several innovations such as computing, logical arithmetic and different processing (Lemons, Computer impact on education 2009). Computers mean instant access to information because they affect different aspects of people’s lives, homes and society. Computers have become an integral part of the education as they allow students and teachers access to information, show students real world, help in research projects, and prepare for their jobs. This paper attempts to gather and analyze information about use of the computers in education system. Education is the process of acquiring knowledge. In the traditional model, people learn from other people such as parents, teachers, and employers. Many forms of printed material such as books and manuals are used as learning tools. Today, educators also are turning to computers to assist with education (Discovering of Computer, 32). Many schools and companies equip labs and classrooms with computers. Some schools require students to have a notebook computer or personal digital assistant (PDA) to access the school’s network or Internet wirelessly (Discovering of Computer, 36). Moreover, there are lots of various interactive white boards such as SmartBoard, ActivBoard, Mimeo and Webster. These electronic boards connect with the teacher’s computer and can be used in different ways. For instance, if the teacher takes notes on the interactive white board, then it can save those notes and provide them to students who missed class. The teacher can upload them to a school Web site, where that child or a parent can see them. In a graphic way, the teacher can demonstrate what happens when you mix colors, divide numbers or create a virtual science experiment. The board also can provide interactive review games,in which students match the correct answers or fill in the blanks. All of the white board companies have Web site with lesson plans and suggestions. Teachers also find lesson plans by searching the Internet or on teacher forums. These boards are more useful and helpful in interactive teaching method where students can enjoy their learning process. Another way of using computers in the classroom is the use of online research projects, or Web quests. As with interactive white boards, several online sites are available to teachers with hundreds of potential projects for their students. Students are challenged to create utopian societies, time capsules, comic strips or find careers. Simulation is another way to use computers in a classroom context. Simulations provide â€Å"real-life† experiences in many cases, for example: the experience with the stock market or using math in daily life. The virtual field trips bring far-flung places into the classroom. If it is not possible to travel to Colonial Williamsburg, the students can visit websites like history. org instead and watch the actual place virtually. With this sort of virtual learning environment, computers have proven extremely beneficial especially to the kids. In addition, computers with certain speech, audio, and motor limitations also provide a huge benefit to the kids. Kids with special needs can use alternative input and output devices (assistive technologies) to interact with computers and do things that they normally could not accomplish independently. They benefit especially from having access to an on-demand, patient tutor that allows them to work at their own pace. Computers improve both teaching and student achievement. Across the world children have entered a passionate and enduring love affair with the computer. Thus, when used for educational programs, what attracts the children most is not the beauty of or interests in the content being learned, but these are video effects of the computer. It is a great need that children and young people have to learn computers now otherwise they will fall behind in their future search for professional jobs and career. Computers these days have become so easy to use and learn. The online tutorials are becoming so powerful that any one will be able to learn how to use computers very fast at any age. The use of computers will be part of on-the-job training, provided by the enterprises themselves. It is a fact that many adults are afraid of computers, but the person will not be the case with children who were born after the introduction of personal computers. As of today, more than 70 percent of colleges offer some sorts of distance learning classes. Distance learning makes students independent. Not only distance learning, computer based teaching itself is also very important. A meta-analysis of forty-two controlled evaluation studies was conducted to determine the effectiveness of computer-based teaching (CBT) at the secondary level. According to the evaluation, results indicate that programs of computer-assisted and computer-managed instruction raised student examination scores by approximately 0. standard deviations (SDs). Programs using computer-enriched instruction, however, raised examination scores by only 0. 07 SDs in the average study. The effects of CBT on student learning were stronger in studies focusing on disadvantaged students and in studies conducted in recent years. Research is also the part of education system. Research provides more knowledge and ideas about particular subjects. Computers these days are absolutely neces sary throughout the research process. The role of the computer becomes more important when the research is on a large sample. Computers play vital role in data storage and processing. Computers assist the researcher throughout different phases of the research process such as the conceptual phase, design and planning phase, empirical phase, analytic phase and dissemination phase. Computers help with searching the literature, creating a theoretical framework and formulating of hypothesis. In research studies, the preparation and inputting of data is the longest and most time consuming work but the computer helps to do it in comparatively less time. All branches of science, from biology to astronomy to meteorology, use computers to assist them with collecting, analyzing and modeling data. Breakthroughs in surgery, medicine, and treatments often result from scientist’s use of computers. Special software assists graphic designers in developing pages that include text, graphics, and photographs; artists in composing and enhancing songs; filmmakers in creating and editing film; and journalists and mobile users in capturing and modifying video clips. The use of computer-based software tools assist engineers and machinists in manufacturing or prototyping product components. Computers is one of the vital equipment in today’s world. To make tomorrow’s work force competitive in an increasingly high-tech world, learning computer skills must be a priority. Working with computers particularly using the Internet brings students valuable connections with teachers, other schools and students, and a wide network of professionals around the globe. Those connections spice the school day with a sense of real world relevance, and broaden the educational community. Thus, many people believe that the use of computer in education system is vital to success in today’s world. As technology continues to advance, computers are becoming a part of everyday life. Computers allow people across the world to communicate easily. They have changed the face of society as well. Computers are not only storage devices and processing unit but are also excellent communication media which can make the work easier and efficient in a very short period of time. Business and entertainment uses them to make profits, education uses them to help and educate students better, and the Medical field uses computers in many different ways and other areas. The world would be a dull and primitive place without computer technology. Computers, which have such a wide variety of applications, are indeed ruling society. To keep up the pace in this fast life of today, computer education is extremely important. Computers are an integral part of life and so is computer education. Therefore, computers have changed today’s society a lot in almost all fields, among which the education is one of the notable one. Computers are important in education because they teach to reconsider how people learn and what the nature of learning and useful information is. At this moment, no one can avoid the presence of computers in school as it has become a necessity in a lot of scenarios. The use of computers in education enables each student to tie-in the classroom objectives and make a connection to real-world applications. This emerging computer and the Internet technology give students and the teacher access to a world of knowledge. How to cite Use and Importance of Computers in Education, Papers

Advertisement Management for Haemorrhoids- MyAssignmenthelp.com

Question: Discuss about theAdvertisement Management for Haemorrhoids. Answer: Introduction: One of the most embarrassing and neglected ailments an individual can face in his lifetime is haemorrhoids or which is also commonly known as piles. Generally people tend to avoid this topic discussing in public or even seek medical attention until the situation worsen and they fall victim of the pain and discomfort due to haemorrhoids. In a recent study by American Society of Colon and Rectal Surgeons, the haemorrhoids is going to become one of the most common medical alignment that will be faced by average American after the age of thirty years. Most of the reported case about haemorrhoids in United States, the average age of the patients are between 45 to 65 years of age and it constitute a 4.04% of the total population. According to Centre of Digestive Diseases, Australia, haemorrhoids is a swollen vein in the anal root which can be both external as well as internal (Yamada, 2011). It now, doctors and researchers have not pin pointed the exact causes of haemorrhoids but some of the anticipated conditions that can contribute to the conditions are- prolonged sitting, aging, chronic constipation, faulty bowel function, etc. (Gami, 2011). The Ulbaxy is a multinational pharmaceutical firm which has proposed to launch a new haemorrhoids medication product, which is a haemorrhoid relief cream in the market. In the following report the author is going to plan and strategies an advertising campaign for the new haemorrhoids medication product, Hemo-Relief 2X. The Problem: After analysing different studies conducted over haemorrhoids, the author has identified mainly two problems that patients suffering from haemorrhoids faces- firstly they feel embarrassed to discuss the problem with any third person and secondly generally haemorrhoids associates with physical pain and uneasiness. There has been a number of misinformation about treatments about haemorrhoids and as most of the patients feel ashamed to discuss the matter in public so they mostly rely on home remedies which ultimately worsen the situation and needs immediate medical attention. Objective: The Ulbaxy is one of the most prominent market players in the pharmaceutical industry and the organization has proposed to launch a new haemorrhoids medication ointment product in the market. Generally, most of the haemorrhoids treatment creams are purchased from medical stores as over the counter medicines. The Ulbaxy has decided to communicate with the sufferers about haemorrhoids and create awareness and benefits of Ulbaxys Hemo-Relax 2x ointment for curing the haemorrhoids and influence the target audience to buy the product. Thus, the main objective of this advertising campaign of Hemo-Relax 2X is to create awareness about the haemorrhoids and its medication options, also to create a brand or product desire among the target audience. Demographics: Examining the demographics of the haemorrhoid medicine industry, the author has analysed and relates a number of important information and trends about the target audience. The data utilized in this examination was primary data which was collected from different sources through various previous medical records and data resources conducted in Australia. In the study the author has observed that most of the users of haemorrhoids medications are adults aged between 30 to 65 years of age. Most of them are high school graduates but not necessarily university passouts. The men are slightly more likely to suffer from haemorrhoids. People associated with business finance and management are more likelihood to suffer from this illness. Target Audience: Analysing different data resources in the study the author is suggesting that targeting the senior age group of the population will be likely assists in the overall growth of the total number of sales figure and market share for Hemo-Relief 2X as the percentage of the particular age group is growing faster than any other age group in the country in the last decade. Hemo-Relief 2X as a Solution to Haemorrhoids Problems- The Hemo-Relief 2X is designed to solve both the issues faced generally by haemorrhoids patients. The management has decided to start a awareness campaign so that more and more people are aware about this illness and people does not feel shame while sharing the discomfort with others. The product itself is very prudent and comprehensive while it has been proved as the most effective solution for haemorrhoids through various lab tests conducted by Ulbaxy at different international levels. Industry Analysis: SWOT Analysis: Strength Exceptional product design Manufactured by internationally renowned brand. Effective solution for haemorrhoids pains and discomforts Weakness Expansive than home remedies Very little colour and odour variety Opportunity Possibility of expansion in new markets. Growing number of target population Easy and catchy jingle Threat Substitute or similar product in the market Increasing manufacturing cost Unique Selling Point of Hemo-Relief 2X- The Unique Selling Point or USP is the product feature that helps it to differentiate itself from the competitors in the market such as its effectiveness, low cost, unique appearances etc. Thus, a USP is the product quality that a particular product has but others do not and help in building a brand image (Kapferer, 2012). It has also got ingredients that have anti-inflammatory properties that ease the pain, irritation and discomfort. Execution: Branding: To create public awareness is the concept that is quite similar with promotional activities. The basic task of this promotional activity of branding is to create an apex of brand awareness so that next time an individual goes to a medical shop to buy haemorrhoids relief medication he will ask for Hemo-Relief 2X by default (Edelman, 2010). Thus, the brand should be well-known and replace the generic name for similar products. Pricing: Advertising and promotional budget is the financial resource a business organization set aside for spending in its marketing objective (Moriarty,et al . 2014). While, a business organization is strategizing an advertising budget for a product, it must consider the trade-off among the expenditure on additional promotional revenue with the amount of the revenue that will be earned as revenue profit (). The Hemo-Relief 2X promotional and advertising budget will be considered according to the distribution of resources at the optimal level on the basis of Marginal Cost Analysis, Opportunity Cost Analysis and Differential Cost Analysis. Promotional Strategy: In the contemporary era, internet is one of the most favourable place through which Hemo-Relief 2X can be promoted. This makes a complete sense as it has been a recent trend that people often search websites and social networking sites when they experience pain or any other kind of medical discomfort to find the best solution available for them. The organization should start promoting the product extensively through internet so that it can reach a large amount of target audience without any geographical location adversities. By this way it will also gain a huge market to explore outside Australia also. But even though the online sales will ease the process of distribution, customers will be lack to physically experience the product. So, online sales department should be the direct representation of the organization. The promotion should take place through company website and other important online trade portals like Amazon.com, pharmacyonline.com, etc. which also provides product ver ification and easy payment options for the customers. Secondly, the organization should also opt for traditional promotional strategies like print media, radio, tv, etc to create a mass communication and mass awareness for haemorrhoids. The marketing department of the Ulbaxy should organize regular awareness programs at malls, fares and local hospitals. To ensure that an organizations promotional mix will be successful it is necessary to follow and monitor the marketing strategy of the competitors. It will also ensure that the Hemo-Relief 2X has an unique and exclusive promotional strategy to attract its customers. Conclusion: Haemorrhoids are one of the most common and painful medical condition that is experienced by elderly adults mainly in developed countries. Despite the huge number most of the people who fall victim of the discomfort and pain of haemorrhoids feel uneasy and embarrassed to share their pain with others. As a result most of the cases are left under-treated and approached to doctors or receive medical attention when the situation worsen and the only solution is surgry. In the following report, it has been observed that Ulbaxy a well known pharmaceutical organization is launching a new haemorrhoids treatment ointment that eases the pain, irritation and discomfort in the patients. So, the author has been asked to prepare an advertising campaign for Hemo-Relief 2X with the objective to create awareness about the haemorrhoids and its medication options, also to create a brand or product desire among the target audience. Reference: Wilmshurst, J. and Mackay, A., 2010.Fundamentals of Advertising. Routledge. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Edelman, D.C., 2010. Branding in the digital age.Harvard business review,88(12), pp.62-69. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Gami, B., 2011. Hemorrhoidsa common ailment among adults, causes treatment: a review.Int J Pharm Pharm Sci,3(Suppl 5), pp.5-13. Yamada, T. ed., 2011.Textbook of gastroenterology. John Wiley Sons.